Developed by KG Group and managed by ROS Retail Outlet Shopping, Designer Outlet Kraków will feature over 120 renowned fashion and lifestyle brands, including adidas, Tommy Hilfiger, Puma, Guess, Calvin Klein, Swarovski, Desigual, and New Balance.
Beyond Shopping: A Destination Designed for More
Designer Outlet Kraków is being designed as a vibrant social and lifestyle hub, where shopping seamlessly blends with leisure. Visitors can unwind at a curated selection of cafés and restaurants—including the globally loved Starbucks—or bring the whole family and enjoy the dedicated children’s play area. For digital nomads and locals alike, a modern coworking space will add a new layer of flexibility to the outlet experience.
“The outlet business continues to thrive across Europe, driven by growing customer demand for high-quality brands at accessible prices,” says Thomas Reichenauer, Managing Director at ROS Retail Outlet Shopping. “Designer Outlet Kraków marks our fourth outlet project in Poland and another significant milestone for our expansion. We’re excited to introduce this concept to Kraków, enriching the retail landscape and offering new opportunities for residents and tourists alike.”
Perfectly Positioned for Success
Located at the intersection of Nowohucka and Galicyjska streets, Designer Outlet Kraków enjoys a prime urban location with a long-standing trade tradition, nestled in a rapidly developing area surrounded by new residential and office developments—setting the stage for both growth and community integration.
Accessibility is one of the project’s key strengths. The centre is well-connected by major transport routes, including the A4 motorway (Wrocław–Kraków–Rzeszów) and the S7 expressway (Gdańsk–Warsaw–Kraków). A dedicated bus stop will be located directly on-site, ensuring convenient access for public transport users. For those arriving by car, the outlet will offer over 2,000 parking spaces, both above and underground, to accommodate the expected high footfall.
What sets Designer Outlet Kraków apart is its central location—a rarity in the outlet industry. Positioned on the edge of Nowa Huta, Kraków’s largest residential district, it offers unparalleled proximity to local residents while also catering to the millions of domestic and international tourists who visit Kraków each year. As Poland’s second-most-visited city, Kraków’s vibrant tourism scene and cultural heritage provide a perfect backdrop for this innovative retail destination.
“Locating the outlet in the heart of the city reflects a bold and forward-thinking approach in the outlet industry,” says Krzysztof Gaczorek, CEO of KG Group. ” While most outlet centres are typically located on the outskirts, Designer Outlet Kraków will thrive in a prime urban setting—right next to a major residential hub.”
Part of a larger 12-hectare mixed-use retail complex, the outlet will benefit from synergies with surrounding businesses, further enhancing its appeal. By combining premium shopping, an engaging customer experience, and an innovative urban location, Designer Outlet Kraków is set to become a must-visit destination for residents, professionals and tourists alike.
Sustainability Meets Smart Design
At Designer Outlet Kraków, sustainability and comfort go hand in hand to offer an unparalleled shopping experience. With BREEAM certification ensuring top-tier environmental standards, the centre promises a bright, airy atmosphere where natural light pours in through skylights, creating an inviting space for all visitors.
The spacious layout features wide corridors and cozy relaxation areas, where shoppers can unwind and enjoy a break from browsing. Designed for both style and functionality, the modern architecture blends seamlessly with the outlet’s leisure-focused vibe, making it as much about the experience as it is about the shopping.
As the finishing touches are being added, the stores are rapidly coming to life, each one closer to offering the perfect premium outlet shopping destination. Designer Outlet Kraków is set to become the place where shopping meets comfort, style and sustainability.
