As a result, the Designer Outlet recorded a strong increase compared to the previous year: from the beginning of the year to the end of August 2024, sales increased by 8%, with 7% more customers coming to the Designer Outlet compared to the same period last year (Jan-Aug 2023 – Jan-Aug 2024). Sales were particularly strong in the luxury, lifestyle and sports categories – driven primarily by the European Championships and the Summer Olympics.
The Parndorf Designer Outlet continues to more than meet the high standards of service, offers and activities and is expanding its portfolio with numerous new additions and renovations in the premium and sports areas. In addition to international designer brands such as Pinko, Furla and G-Star in the new Shop Fit and the new WRSTBHVR store, the premium brand McQueen was added to the center’s brand portfolio at the end of September. In the cosmetics area, Rituals is showing its new side in the new Shop Fit with an enlarged store space, and with its first outlet store, the micro-drink provider waterdrop has recently expanded the broad brand mix in the Designer Outlet.
In addition to the ideal brand mix, the center also attaches particular importance to a premium shopping atmosphere – with cosy lingering zones and high-quality gastronomic offerings as well as ongoing promotions, such as the Late Night Shopping Days. The ongoing optimization of the food truck area provides culinary highlights in the open air, especially in summer – a food truck with an Asian concept has recently been opened here.
“Not only the first half of the year, but also the summer season has more than exceeded our expectations. We are always working on new highlights to inspire our guests,” says Mario Schwann, General Manager of Designer Outlet Parndorf. “We have recently relaunched a well-known and very popular format: The Late Night Shopping Days that took place in August have found many fans, with offers of up to -80% off the original price. Our results show that our strategy of offering local and international guests across our entire portfolio a comprehensive gastronomic and entertainment experience in addition to an excellent range of brands is proving very popular.”
