The new Dr. Martens outlet store covers 114 sq m in the McArthurGlen Designer Outlet, and offers a wide selection of iconic boots, shoes and accessories at attractive prices.
With the first outlet in the country, Dr. Martens wants to push ahead with its expansion plans to increase its presence. The shoe brand opened its first Austrian store in Vienna just last fall.
Dr. Martens’ business operates a regional model from three regions: EMEA (headquartered in London), Americas (headquartered in Portland) and APAC (headquartered in Hong Kong), with its head office located in the UK.
The label operates approximately 240 stores worldwide, excluding many third-party locations primarily in the APAC region. The EMEA region is the brand’s most successful market with 49% of its annual revenues originating from there. Overall, the region earns 516 million euros in revenue for the brand across its 102 stores.
Opened in August 1998, McArthurGlen Designer Outlet Parndorf is the largest designer outlet in Central Europe, offering products from designer, luxury and lifestyle brands in around 160 stores.
