A Showcase of Innovation
Together with other prominent tech service providers, HyperIn presented its latest advancements aimed at helping commercial real estate owners, operators, and managers optimize their management processes and day-to-day operations through effective digital tools. These tools address the growing need for seamless operations in an increasingly competitive market. Expo Real 2024 provided an opportunity for HyperIn to engage with attendees and share knowledge about industry-wide trends.
Industry Sentiment and Key Takeaways
The atmosphere at Expo Real 2024 reflected a cautious optimism. Digital transformation remained a central theme, and keynote speakers discussed critical topics, including the impact of inflation and interest rate developments. This emphasized the importance of economic awareness alongside technological adaptation in the sector.
Hannu Käki, HyperIn’s Vice President of Business Development, shared insights into the event, highlighting the positive reception of HyperIn’s platform and the growing urgency for real estate players to embrace digital transformation.
Insights from Hannu Käki, VP of Business Development at HyperIn
credit: Hannu Käki, HyperIn
What were the key themes or trends you noticed at Expo Real this year?
Hannu Käki: Three main trends stood out: ESG (Environmental, Social, and Governance), electric vehicle infrastructure, and customer-focused tenant management.
ESG, driven by regulatory requirements, dominated the conversation. Electric vehicle charging solutions were also prominently featured, reflecting the growing demand for sustainable mobility. Moreover, I noticed a growing trend where landlords are shifting their mindset to see tenants as customers, not just in retail but across other sectors, highlighting a stronger focus on improving the customer experience and customer journey.
How was HyperIn’s platform received by attendees, and what were their thoughts on digital transformation in real estate?
Hannu Käki: Attendees were generally positive, and HyperIn’s advancements aligned well with trending themes like ESG and customer-focused management. The urgency among landlords to act and adopt solutions like HyperIn’s was evident, as they are keen to stay competitive and compliant with regulatory demands.
What sentiments did you encounter among attendees regarding the future of commercial real estate technology?
Hannu Käki: The industry is buzzing with various technological solutions, but integration and consolidation are becoming more critical. There is a lot of curiosity about AI and its potential in utilizing existing data, although tightened IT budgets are posing challenges in the current economic climate.
Can you share specific examples of discussions or presentations that resonated with you?
Hannu Käki: Yes, I am more than excited to share an experience I previously mentioned on LinkedIn. I had an inspiring conversation with a CEO who manages a major office and retail portfolio. He shared how his company has redefined its approach to tenants by viewing them as customers, aligning operations more closely with customer relationship management principles. It was a compelling discussion, and I believe HyperIn’s vision aligns well with this evolving approach in real estate.
Looking Ahead
Expo Real 2024 has solidified the role of digital transformation in shaping the future of real estate. As commercial real estate professionals face evolving challenges, HyperIn continues to support the industry with solutions that drive operational efficiency. The knowledge gained at the event will inform HyperIn’s strategies as it aims to further contribute to the digital evolution of the sector.
