In addition to the iconic fragrances, make-up collections and new product lines such as leather goods, jewelry and accessories are offered in an area of around 95 sq m. Mastermind Ben Gorham, who founded Byredo in Stockholm in 2006, was also responsible for the interior. The store concept reflects the philosophy of the brand, every detail was personally curated by the Gorham to implement the interplay of materials and traditional craftsmanship in exquisite tension.
In 2022, the majority of the fragrance and beauty brand was acquired by the “House of Love Brands” Puig.
