Around 1.5 years after the launch of the online precence of Mohito in Italy, the first physical store has now opened. The first Italian Mohito store is located in the Valecenter in Macron near Venice. This center is visited by over 5 million people every year due to its range of brands and good public transport connections. Further locations are to follow, for example in Milan’s largest shopping center in Merlata Bloom in April 2024.
The presence of three brands in Italy is an important step towards the development of our sales network. For many years now, this market has for us been an area of far-reaching plans; however, today our brands have now matured enough and are recognisable enough to gain the appreciation of Italians. Since making the change in our development strategy, which took place over a year ago, we are taking bolder steps in the southern part of Europe, which for the fashion industry remains a competitive market but also more increasingly open to fresh fashion changes. I am convinced that Mohito will repeat the success of Sinsay and Reserved by gaining the opportunity to appeal to Italian shoppers, which is why we plan the further development of Mohito’s retail space in the Mediterranean basin – said Przemysław Lutkiewicz, vice-president of the management board, LPP.
The Polish family business LPP is one of the fastest growing companies in the fashion industry in Central Europe. LPP owns five brands: Reserved, Cropp, House, Mohito and Sinsay. The company currently has around 2000 stores in 30 countries with a total floor space of around 1.9 million sq m. The company employs around 30,000 people in Europe, Asia and Africa. LPP is listed on the Warsaw Stock Exchange in the WIG20 index and is part of the renowned MSCI Poland Index.
