Located on the first floor, “DJI & Hasselblad” offers cameras as well as drones and accessories from the technology group and quadrocopter specialist DJI on a nearly 200 sq m store space that gives visitors the opportunity to explore the current and innovative products of both manufacturers.
Hasselblad is a well-known brand, especially among photographers. For the most part, the traditional Swedish manufacturer brings out high-quality digital cameras. Hasselblad cameras are very popular with professional photographers in the fields of studio photography, fashion photography, landscape photography and astronomy.
The concept of these two brands´ joint stores is not uncommon in Asia, however, in Europe it is much more so. Since the time that DJI obtained a majority share in Hasselblad in 2015, this is the very first joint store of the two companies in Germany.
