The mid-term plan is to open 50 new stores in the region by 2030. In the first year, the partnership will already introduce five new stores, laying the groundwork for continued expansion of Sports Direct in the area.
With a strong presence in the MENA region, as well as Southeast Asia, GMG is a key distributor and operator of Nike stores as well as its multi-brand sports retailer, Sun & Sand Sports.
“GMG is an unrivalled retailer in the region, operating and distributing an incredible portfolio of global brands in markets where we see real growth potential, particularly in sports and lifestyle,” explains Michael Murray, CEO of Frasers Group.
The partnership between GMG and Frasers Group aims to drive significant growth opportunities, harnessing the strengths of both sides to deliver value and foster engagement between customers in the sports and lifestyle sector.
Sports Direct is the UK’s largest sports goods retailer, operating more than 700 stores worldwide, and serving customers in more than 20 international markets.
