Following the acquisition of Sprinter stores earlier this year, Frasers is opening nine new Sports World stores in the Netherlands. Four of these have already opened, with an additional five locations confirmed to open by the end of the year.
By continuing with the expansion, Frasers aims to become the largest sports retailer in the region. Parallel to the Sports World stores in the Netherlands, the company also plans two Sports Direct stores in Luxembourg and one in Belgium by the end of the year.
