Gift Card Solution: “Faster Processes, Less Administration and Greater Value”

The card management solution SmartGifty allows customers total gift-giving and gift-spending freedom and provides clients with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.

CASE STUDY MASS

THE CLIENT

Mass is a shoe company that has over the past 30 years grown into a company with over 400 employees. In total, Mass has more than 50 stores in Slovenia and Croatia, 8 in-house brands and more than 8,000 different models of footwear. They believe that their client comes first, which is only possible with satisfied employees, who represent the heart of the operation. This leads to mutual trust and long-term relationships with all their partners. SmartGifty is their service provider and partner in the area of gift cards.

SMART REASON:

Mass constantly follows shopping trends and wants to exchange its gift vouchers for modern gift cards that would connect offline stores in Slovenia and Croatia and online stores in Slovenian (www.mass.si) and Croatian (www.mass-shoes.com) ad also, Austria (https://mass-shoes.at/). They wanted to offer their customers a popular gift option that would satisfy all generations and tastes.

“Implementing the SmartGifty system was a step forward – faster processes, less administration and greater value for our customers.”

Tjaša Tršar, Head of marketing and webshop at Mass

SMART SOLUTION

They implemented the SmartGifty card system in all their physical stores in Slovenia and Croatia, and together with the Optiweb agency, SmartGifty made sure that Mass gift cards can be easily and quickly purchased and redeemed in both online stores. Mass connected all its physical cash registers with the SmartGifty gift card issuing (selling) and redemption system, and the gift card is fully implemented in the user experience of the existing online store that runs on a Magento platform. It is possible to buy both a classic PVC card and a digital card online, which the buyer receives in his e-mail box. It can be loaded with a credit of between 10€ and 300€, rounded up to 10€. Redemption of the Mass gift card is gradual, and visitors to the online store can quickly and easily check the balance of the card (online, in real-time), regardless of where they purchased it.

SMART RESULT

SmartGifty has enabled Mass to offer its customers a quick online purchase of a modern gift while providing easy gift card redemption in both online shops and all offline stores. SmartGifty made sure that all their cash registers were fully equipped for issuing and redeeming gift cards, and at the same time, SmartGifty took care of the timely printing and delivery of gift cards in Slovenia and Croatia.

Statistical Arguments for Gift Card Solutions:

66.7% of consumers normally spend more than the gift card value

38.4% consumers say they have bought digital gift cards

21.7% of customers said they had become regular customers after receiving gift cards, increasing from 2019

30% of gift cards expire before the funds are fully redeemed.

(<– Learn more about the significant growth of the digital gift card market)

Learn more about Smart Octopus Solutions:

Together with a co-founder, Jurij Triller, CEO of Smart Octopus Solutions, has developed this smart gift card solution that offers a closed loop to customers and partners, unlike comparable products. In this interview with ACROSS he talks about the advantages of being independent from a major player like Visa or Mastercard, what data insights he can ensure as a result, and why personalization and customization are key. Read more