Gift Card Solution: “Giving SHOPPING CENTERS ANOTHER COMPETITIVE EDGE”

The card management solution SmartGifty allows customers total gift-giving and gift-spending freedom and provides clients with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.

CASE STUDY SUPERNOVA

THE CLIENT

Supernova Group is a leading private real estate company with a buy-and-hold investment strategy focused on high quality retail properties in Central and Eastern European countries with strong macroeconomic fundamentals. Supernova Group broadly divides its portfolio properties into Single-tenant properties and multi-tenant properties. Single-tenant properties comprise almost exclusively do-it-yourself stores located in Austria and leased under long-term agreements to OBI. Our multi-tenant properties operated under the Supernova Group brand include shopping centers, shopping parks and retail parks, and these are primarily located in Croatia, Slovenia, Romania and Slovakia. The total portfolio of Supernova Group encompasses over 110 properties with a total value exceeding 2.2 billion euros.

THE REQUEST:

Supernova Group started with a gift card voucher and because of their requirements, Jurij Triller and his team provided a solution to change their system to an online platform, SmartGifty. Supernova Group now uses the SmartGifty in 35 shopping centers in Slovenia and Croatia, with more countries and locations on the way.

“The ability to offer our customers a unique
personalized experience, on physical cards or
on e-cards, is something that truly stands out
and gives our shopping centres another
competitive edge.”

MARKUS PINGGERA, MANAGING DIRECTOR OF SUPERNOVA GROUP.

https://www.supernova.at/

THE SOLUTION

A mobile and user-first web shop for customers with a 24/7, real-time, complete product overview in several shopping centers and markets, in which the client can optimize administration as needed. This results in a detailed overview of sales and redemption for each market, stock monitoring, and easy tenant transaction management.

RESULT

The Supernova gift Card is the most popular Shopping center Gift card in its regions – collection double digit growth rates every year – it is the perfect gift for customers and companies for employees alike – usable in hundreds of shops in 35 shopping centers all across Slovenia and Croatia.

Statistical Arguments for Gift Card Solutions:

66.7% of consumers normally spend more than the gift card value

38.4% consumers say they have bought digital gift cards

21.7% of customers said they had become regular customers after receiving gift cards, increasing from 2019

30% of gift cards expire before the funds are fully redeemed.

(<– Learn more about the significant growth of the digital gift card market)

Learn more about Smart Octopus Solutions:

Together with a co-founder, Jurij Triller, CEO of Smart Octopus Solutions, has developed this smart gift card solution that offers a closed loop to customers and partners, unlike comparable products. In this interview with ACROSS he talks about the advantages of being independent from a major player like Visa or Mastercard, what data insights he can ensure as a result, and why personalization and customization are key. Read more