The store, located at 3 Earlham Street in London, showcases the brand’s functional men’s, women’s and children’s apparel, as well as a range of exclusive brand collaborations such as Wacko Maria and Adsum across two floors.
The interior also features artwork by João and Carolina Parrinha, who created a series of custom installations for the store, including realistic rock shapes made of foam rubber. Old Gramicci pants were used by creative studio Greater Goods as curtains and padding for the custom plywood benches.
The 1400 sq m store was designed by Outsiders Design Studio not only as a retail space but also as an event space, paying homage to the brand’s climbing heritage.
Stevie Gildea, brand manager at Gramicci UK, said, ” the location has been set up to fit perfectly with our climbing origins and our fashionable but functional range of outdoor clothing.”
