In light of customers´ appreciation of the different events organized at the retailer´s first store, each new store will be designed to host specific events, as well as meet-and-greets, ensuring that Gymshark’s community-building efforts are consistent worldwide.
Ahead of its second store opening at Westfield Stratford last weekend, founder and CEO Ben Francis shared with Retail Gazette that the expansion would be “unit-led” rather than targeting store numbers or specific locations.
“We are actively looking across the UK, the US, and Europe, but we are committed to finding the right units before we agree to anything.” Gymshark is prioritising quality over quantity when it comes to store expansion and is focused on finding the perfect spots that align with the brand’s values and customer base.
Part of Gymshark’s retail expansion strategy also includes opening up stores in the United States, as the country remains the brand’s biggest market. “It’s the biggest fitness market in the world, and our goal is to become a globally iconic British brand. We want to be known not just online but across all facets of the market, and that requires a strategic presence in key locations,” said Francis to Retail Gazette.
