Hines, the international real estate firm, is developing a new retail destination in south Dublin’s which is focused on answering the question on everyone’s lips – what is the future of retail? Their latest development project – Cherrywood Town Centre in Dublin is answering that call delivering a forward-thinking scheme In Dublin’s most affluent catchment set to become “Ireland’s Future of Retail”. Located at the heart of Cherrywood, a new masterplanned town in south Dublin, and the largest urban development In Ireland, the 67,000 sq m next generation retail centre will have a focus on place, experience and convenience. Developed with a ground up approach, Cherrywood Town Centre will provide similarly forward-thinking retailers future-proofed, modern retail and F&B space to trade from in the heart of this new community – while consumers will enjoy a whole new set of brands and concepts hitherto not seen in South Dublin before.
Cherrywood Town Centre. Credit: Hines
With direction from world-class architects, the scheme’s Streets & Squares design and pedestrianised racetrack layout will offer an authentic experience, increase dwell times and foster social connections. Cherrywood boasts a floating glass canopy, which creates an open-air feel, while protecting visitors from the elements. The Streets & Squares design also creates a unique town centre experience which will make Cherrywood the retail, F&B and entertainment destination for South Dublin.
Derek Rossel, Development Director at Hines, commented: “Cherrywood Town Centre will be a complete reboot of retail in Dublin as nothing of this scale has been built for the last two decades. We are targeting an exceptional tenant mix with a strong emphasis on food & beverage and leisure, underpinned by experiences and events to ensure both stong day and night-time economies. Ultimatley, Cherrywood Town Centre will be a place for people, and being a true mixed-use scheme on public transport, we will welcome different people, at different times of day for different reasons.”
A key component to future-proofing Cherrywood Town Centre is making the centre as convenient as possible for customers. This includes facilitating the convergence between online and offline, ensuring that omnichannel is an integrated part of the customer journey by providing convenient customer vehicle dropoff and pick-up locations and Click and Collect facilities that are coordinated with back-of-house logistics areas. To further facilitate convenience, the scheme is seamlessly integrated with two major motorways as well as public transport and a light rail network. A true mixed-use development, Cherrywood Town Centre will also comprise of apartments, office space and community facilities. Cherrywood Town Centre is set to open in 2022.
