ICSC’s Visual Victories Awards Program is a visual merchandising competition specifically created for cart, kiosk and temporary in-line retailers. The annual competition recognizes the outstanding work done by exceptional visual merchandisers, retailers and specialty leasing agents.
INGKA Centres received four prestigious prizes, including two Gold winners:
CATEGORY: MOST CREATIVE PROMOTIONAL CART OR KIOSK
Gold winners
• INGKA Centres and Delongi LLC’s Braun, MEGA Khimki, Moscow. They created an immersive experience of an Iron sole print on the floor that burst up with steam when a person stood on it.
• INGKA Centres and VIVO Russia Co. Ltd.’s VIVO, MEGA Belaya Dacha, Moscow. Here they brought a VIVO scene to life with a different show program every day (DJs, dancing, show, etc.).
Silver winner
• INGKA Centres, Uniqlo, MEGA Belaya Dacha, Moscow
CATEGORY: BEST OVERALL KIOSK DESIGN
Silver winner
• INGKA Centres and Nazarova Alla Sergeevna IE’s Lord Watch, MEGA Nizhniy Novgorod, Moscow
