J.Lindeberg opens flagship store in Copenhagen

“We are excited to bring our new store concept to Copenhagen to further connect J.Lindeberg to the world,” CEO Hans-Christian Meyer said in a statement. The innovative new store represents the brand’s mission to “build surprising bridges and break conventions,” Meyer said.
This flagship store shows the connection between design and technology, materials and contrasts in a wonderful way. In terms of color, the store appears very reduced, with the products in the foreground. What stands out is the luminous ceiling, part of the special lighting concept, which adds a colorful variety to the room.