“With the Kaufland Global Marketplace, we offer retailers an ideal infrastructure so that they can sell their products quickly and easily in several countries. For this purpose, we provide state-of-the-art platform technology and helpful services. Slovakia is an ideal country for the start. There, Kaufland is already firmly positioned as one of the top retailers with 75 shops and now we are combining this brand awareness with the digital online business”, says Gerald Schönbucher, member of the Executive Board of Kaufland e-commerce.
The Slovakian marketplace will offer customers a wide range of goods in the categories of Living, Electronics, Gardening & DIY, Kitchen & Homeware, Baby & Child, Sport, and Fashion. This product assortment will be sold by online sellers who use the marketplace as a sales channel and can thereby increase their coverage and tap into new customer groups.
Special launch offer
To mark the launch of the marketplaces, Kaufland is making its sellers an attractive offer. From the launch of the new marketplace Kaufland.sk, they can sell on it for six months without paying basic fees or sales commission, and will also receive a discount of 1,200 euros on sponsored product ads so that they can present offers to their Slovakian customers in an even more prominent way.
Kaufland Global Marketplace as a driver of growth
The new marketplace will be managed via the Kaufland Global Marketplace all-in-one solution, which has already been successfully used for the German marketplace for the past year. With just one registration, sellers will be able to sell on up to three marketplaces at the same time and potentially reach over 56 million online customers.
No additional costs for services
As well as providing a permanent platform, Kaufland will also handle key tasks along the customer journey. No additional costs will be charged for using many of these services. For example, the listing of offers on multi-channel marketing channels, payment processing in the national currency, or the free translation of product data will be provided by Kaufland. A personal seller support service will also be available to help with any questions about the marketplace. A Kaufland fulfillment service will also play a key role in the future, both nationally and internationally.
