The future Kaufland store will form another centerpiece of the newly designed local shopping center in the western part of the center from 2026.
Kaufland will offer a wide range of groceries and everything for daily needs on a rental area of around 7,300 sq m. The focus will be on the fresh produce and dairy departments as well as attractive service counters. This range will be supplemented by household goods, electrical goods, stationery and toys as well as weekly and seasonal special offers. The store is scheduled to open in the second half of 2026.
The owners of the RRZ see the long-term commitment of Kaufland as an important step for the future of the RRZ, which will strengthen the local supply offering and establish the RRZ as a daily shopping destination in the Rhine-Ruhr region.
Kaufland’s commitment marks the beginning of an important long-term partnership for the center and is a cornerstone of the planned renewal process. Both Kaufland and Eurofund intend to jointly make significant investments to create an outstanding new location in the daily convenience sector that will add another attraction to the existing center, which has been well established for decades. Kaufland will be located in the “Convenience Hub”, a striking new entrance area that is central to the center’s transformation and where extensive interior and exterior works are planned, which will be coordinated with the retailer’s opening. Once the conversion work has been completed, guests at the Rhein-Ruhr Zentrum can expect a significantly improved shopping experience with optimized accessibility and improved guest guidance.
The opening of Kaufland as an elementary component of the convenience hub will enhance the attractiveness of the west wing and increase footfall throughout the center, which will benefit overall from the strengthening of its already diverse retail offering.
Sustainability is a key shared concern for both the owners and the retail partner, which will characterize the conversion with green outdoor areas, charging stations for electric vehicles and the use of sustainable architecture and construction methods.
“We are delighted to have secured Kaufland as a new anchor tenant and to have convinced them of our plans for the center,” states Olaf Ley, Business Development Director, Eurofund Group. “The new stores and the associated convenience hub are key building blocks for developing the center into a shopping resort. Together with our partner Signal Capital, we are aiming to upgrade and reposition the property through an improved tenant mix with a diverse range of retail, entertainment and gastronomy offerings in an attractive design. This is a vision for the future of the center that Kaufland shares with us.”
Kaufland adds: “One focus of our expansion strategy is the revitalization of existing retail locations. As a reliable partner, we are a stable local frequency anchor. Our aim is to actively shape the future of retail and retail real estate together with existing and new partners. We are delighted that we are now able to do this at such an established retail location as the RRZ.”
