Michelle Whitelaw joins Livingston Designer Outlet at an exciting time as it celebrates its 25th year in operation this October. With many new retail partners arriving throughout the course of 2025, Michelle’s role will be pivotal in welcoming and working with these brands and existing retailers.
With an extensive background in retail, Michelle kick-started her career at Marylebone Warick Balfore (MWB) and later joined UK leisure retail specialists, X-Leisure where she was responsible for driving value-based marketing for the launch of Xscape Braehead and Snozone within the region.
About Livingston Designer Outlet: With over 80 shops, restaurants and cafés, Livingston Designer Outlet is Scotland’s largest Designer Outlet. With a wide range of stores, leisure and dining options, there is something to suit every taste. Highlights range from iconic fashion brands, including Fred Perry, Kurt Geiger, Lacoste and Tommy Hilfiger, athletic labels like Nike and Adidas and high-street favourites like M&S and Next.
With a clear passion for marketing in retail and leisure, Michelle then made the strategic move to Edinburgh shopping destination, Ocean Terminal, to spearhead the operational and marketing functions.
Speaking of the move, Michelle commented: “I am absolutely delighted to be joining Livingston Designer Outlet as Center Manager. Throughout my career in retail, I’ve invested much of my time ensuring that marketing and operational functions work seamlessly together to achieve growth. I’m looking forward to a new challenge within the outlet retail space.”
Nicky Lovell, Head of Leasing at Global Mutual commented: “Michelle’s career in the world of retail is one to admire and we’re thrilled to have her on board as we enter an exciting period at Livingston Designer Outlet. With many new openings to unveil across retail, food and beverage and leisure, it’s a pivotal moment for Michelle to be joining the team.”
