The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. The Lyst Index is published quarterly and represents the hottest fashion brands compared to the previous quarter.
Loewe is, according to the Lyst Index, the hottest brand in the world. The Spanish brand, under creative mastermind Jonathan Anderson, has risen a full 13 places to No. 1 in the past 12 months. Searches in the last quarter are up 19% – probably because of Kylie Jenner, who wore the Anagram tank top. But the basket bag is also experiencing cult status years after its release.
Loewe has succeeded in skillfully conveying its commitment to craftsmanship and thus getting the attention of different customer groups, including online.
Louis Vuitton is again not represented in the top 10 this quarter but was able to gain 2 places and is in 11th place. The development in the coming Q3/2023 remains exciting, when the impact of Pharell Williams premiere of his men’s fashion show with 775 million viewers on LV’s own platforms can be measured in figures. The performance created a blockbuster of unprecedented proportions, likely due to the support of pregnant Rihanna as the campaign face.
Another winner this quarter is Versace, which is currently in 3rd place, the best ranking in the history of the Lyst Index. The upswing already started at the beginning of the year, collaborations with stars like Dua Lipa and Anne Hathaway gave the necessary push to attract more audiences.
After entering Q1/2023, Skims continued to hold its own in the rankings. Since launching in fall 2019, Kim Kardashian’s shapewear brand has reached a valuation of $3.2 billion in 2022. Once again, Kardashian seems to have struck a chord, with searches up 30% in late 2022 and early 2023. Skims opens first flagship store in LA in first half of 2024 many more to follow worldwide according to co-founder and CEO Jens Grede.
The entire index is available at this link.
