Five purpose-built free-standing restaurant buildings offer space for a total of eight restaurant concepts, inviting outdoor terraces and attractively designed green spaces. With their high-quality, varied range of food outlets and open structure, they are an additional attraction and an ideal addition to the tenant mix in one of the highest-turnover and most successful shopping centers in Germany. The new buildings were constructed using sustainable and resource-saving timber construction methods.
The owners Deutsche EuroShop and a closed-end real estate fund have invested around 28 million euros in the project for the strategic further development of the Main-Taunus-Zentrum. The project was developed, planned, let and implemented by ECE Marketplaces, which also operates the center.
The aim is to create additional visitor incentives and attract new customer groups with the expanded range of food and beverage outlets in the “Food Garden”, to further increase the quality of stay and dwell time in the center and to consistently further develop the tenant mix and the usage concept: the “Food Garden” has been created in place of a former department store property and is therefore a good example of how shopping centers can flexibly and successfully adapt to changing customer requirements and market conditions.
“With the Food Garden, we are implementing another important element of our joint strategy to continuously develop the Main-Taunus-Zentrum and thus position it for a continued successful future,” says Joanna Fisher, CEO of ECE Marketplaces.
The newly welcomed F&B tenants in the Main-Taunus-Zentrum are: the steakhouse “The Ash”, the pizza-pasta concept “L’Osteria” and the restaurant and bar operator “Alex”, the Japanese noodle bar “MoschMosch”, the Indian concept “EatDOORI” as well as the regional providers Traumkuh, Vegabar and Umami.
“Anyone who loves good food should visit the new Food Garden in the Main-Taunus-Zentrum,” adds Hans-Peter Kneip, CEO of Deutsche EuroShop. “Eight great restaurants here offer culinary variety at a level that is otherwise mainly found in top city center locations.”
Opened in 1964, MTZ is one of the largest and highest-turnover shopping centers in Germany. The shopping center is fully let and has 170 stores on a sales area of over 90,000 sq m, including concepts such as Apple, Anson’s, Breuninger, Hollister, MediaMarkt and Zara as well as a multiplex cinema.
