The MENA region has seen a surge in the development of malls as key retail and leisure destinations. These malls serve as community hubs, offering a wide range of services beyond traditional retail, including dining, entertainment, and cultural spaces. Iconic malls in the region have become landmarks and tourist attractions, drawing visitors from around the world. As disposable incomes rise, consumers are seeking enhanced shopping experiences, leading developers to incorporate innovative designs, advanced technologies, and unique concepts into mall projects.
The Mall Development MENA Forum will provide a platform for industry experts to exchange insights, showcase best practices, and explore emerging trends in mall design, construction, expansion, management, and operations. Attendees will gain valuable knowledge about market dynamics, consumer behaviour, regulatory frameworks, and technological advancements shaping the future of malls. The forum will also highlight opportunities for forging new partnerships and sourcing innovative solutions.
Supporting the event is The Point Abha, KSA and BFL Group, which underscores the regional collaboration and shared vision for the future of mall development. The forum will delve into architectural trends in mall construction, addressing the challenges of mall management and operations, and exploring community engagement strategies. It will also examine customer experience and loyalty programs, the digital transformation of mall experiences, government regulations and policies affecting mall development, the impact of tourism on mall footfall and revenue, and innovative concepts in entertainment and leisure facilities. Additionally, the integration of online and offline retail experiences, investment opportunities in MENA mall projects, the role of technology in modern mall designs, sustainability initiatives in mall development, and urbanization trends and their impact on mall placement will be key topics.
Distinguished speakers at the forum include:
- Dragana Linden, Managing Director of HKS Saudi Arabia
- Hayah Taimur, Senior Design & Development Lead at Emaar, UAE
- Sergio Novais, Head of Leasing at Deerfields Mall, UAE
- Alicia Valdivia Alexeeva, Co-founder and Architect at Matrium and Partners, UAE
- Mishaal Almaimani, Real Estate Development at The Point Abha – RedSea Markets Ltd, KSA.
The event has also garnered support from sponsors such as Blue Design Studio, Plus Light Tech FZE, Eventagrate Group, Inditech Middle East, Huda Lighting, Liwain and ROAMWORKS, among others.
Join the industry in shaping the future of retail in the MENA region. For more information and to register for the event, click here.
