Delivered by Rioja Estates in partnership with a team of outlet experts, including TORG International and KLM Real Estate leading on leasing, Malmö Designer Village is predicted to be one of Europe’s best-performing designer outlets. Malmö Designer Village will also offer a transactional website enabling visitors to shop online or browse product ranges and in-store availability from home before traveling.
Malmö Designer Village will feature 18,000 sq m of international, independent, and new-to-market brands, with its first phase opening in the summer. It will further expand to nearly 27,000 sq m in autumn 2027, increasing expected footfall to 2.5 million annually and placing it amongst the top 25 percent of outlets in Europe in terms of visitor numbers. Purchasing power is 21 percent higher than the European outlet industry average, placing the scheme in the top 25 percent of European outlet centers in terms of potential visitor expenditure, which will reach €655 million per year when Phase Two launches.
Giles Membrey, Managing Director of Rioja Estates, said: “We have been overwhelmed by the level of interest received since launching Malmö Designer Village last year, which is unlike anything we have seen before. This demonstrates a strong appetite for this kind of offering in the region, which has previously not seen a premium outlet of this scale and standard. It is safe to say that there is strong demand from both brands and consumers, and we are excited to be commencing construction mid-next year.”
Serving both Southern Sweden and the Greater Copenhagen region, Malmö Designer Village will welcome 3.8 million residents within 90 minutes of the scheme – a larger catchment than any existing outlet in Scandinavia, and more than twice the average for outlets in the region. The aspirational brand mix and premium customer experience will appeal to local, regional and international audiences, and the local catchment will be amplified by the 26 million global tourists who stay within 60 minutes of the designer village annually.
