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credit: Mango
credit: Mango

Mango Strengthens Its Online Business With The Opening Of 12 New Markets

Mango is strengthening the growth of its online business by entering 12 new markets, principally located in Africa, Asia and Central America.

The company has started to operate online in 12 countries, including Angola, Belize, Brunei, Equatorial Guinea, Gabon, Gambia, Honduras, Laos, Mongolia, New Zealand, Papua New Guinea and Togo, and now has an international presence in more than 120 markets worldwide, shared Mango in its recent press release.

Mango is one of Europe’s fashion companies with the highest penetration of the online channel in its business. The company launched its e-commerce in 2000, ten years before its competitors, making it one of the first fashion companies to begin online commerce in Europe.

“Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets,” says Elena Carasso, Mango’s Online and Customer Director. Today, almost 25 years after our ecommerce launch, we are present in more than 120 markets worldwide, with an online selling channel available in 25 languages.”

During the 2023 financial year, Mango’s online business accelerated its growth, exceeding 1 billion euros in revenue for the first time, representing 33% of total group revenue. 

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