Mango Teen opened its doors in London, the first of the chain’s teen-focused concept to have stepped outside of Spain, but still keeping consistent with the signature Mediterranean-inspired aesthetic. Showcased within the 230 sq m space is a selection of clothing, footwear and accessories.
At the end of 2023, the youth line had 14 physical points of sale, and an online presence in over 90 markets. The retailer will also be increasing the Teen presence across Spain with a further 15 stores this year, bringing its total to 25 locations.
The opening is part of Mango’s 2024 to 2026 strategic plan, created to promote the company’s differential value proposition, its commitment to innovation and sustainability and the promotion of sales through a major expansion of its stores and the growth of all its lines and channels.
Mango Teen launched in 2021, and had first been marketed to 50 regions. During 2023, Mango Kids and Teen reportedly recorded growth of close to 20% in their turnover and represented 8% of the group’s sales.
