The new store is the eighth overall in URW’s management portfolio in Germany. For more than ten years, the neighborhood center Wilma has beenthe social hub in Berlin’s Charlottenburg-Wilmersdorf district. More than 100 stores are located on 32,100 sq m of rental area. The owner is theCanadian real estate company Ivanhoé Cambridge. The on-site selection of Mister Spex includes around 800 eyeglass and sunglass frames, theonline range amounts to over 10,000 pairs of well-known brands.
Mister Spex’s omnichannel strategy consistently focuses on customers with all their individual needs at various touchpoints. The glasses and sunglasses can be tried on virtually or free of charge by ordering them home for approval, and there are also various online services, such as online eye tests and various app services. The stores also offer free services such as glasses fittings, eye tests , and personal consultations.
“After launching our first store in Berlin five and a half years ago, I am all the more delighted that we are now opening our sixth Berlin branch in Wilma. On this path, we are happy about partnerships like the one with Unibail-Rodamco- Westfield,” says Mirko Caspar, Co-CEO and Member ofthe Management Board at Mister Spex SE.
