While the recession is being keenly felt in Central and Northern Europe, MK Illumination maintained stable sales in its core European markets. In the Netherlands, the UK, and France, the company has even managed to achieve slight growth.
“In light of the difficult economic situation and rising costs, it’s a huge achievement that we have been able to retain our position and even grow in some markets. This is thanks to our team, who continue to deliver top performance even under increased cost pressure and difficult conditions and have once again realized a lot of outstanding projects this year,” said Klaus Mark, founder and CEO of MK Illumination.
The growth in 2024 can be mainly attributed to the positive developments overseas. The investment in a new production facility in Mexico in 2023 and targeted market development were major contributing factors.
The rest of North America is also seeing encouraging business growth. The company was involved in outstanding projects such as the 5th Avenue store of Cartier in New York, and more. Additionally, in Canada, MK Illumination was commissioned to illuminate the entire city center of Montreal, with the light display extending over 23 kilometers, featuring over 300 light sculptures and lantern motifs. Further international projects were featured in China, as well as Australia, including a shopping center transformation in Chongqing, and the “River of Light” installation in Melbourne, respectively.
Festive lighting is increasingly being recognized as a strategic investment by cities, shopping centers, as well as theme parks and the leisure industry, to boost economic and social benefits. Studies show that targeted lighting not only enhances the attractiveness of urban spaces, but also increases visitor numbers and stimulates the economy. Lighting plays a key role in revitalizing city centers, particularly in darker months, thereby having a direct impact on local trade and social activity.
After the recent opening of MK Illumination’s office in Australia, 2025 holds even more opportunities for the company, with expansion focused on markets such as India, Brazil, and North Africa.
