Symbolizing connection and cross-pollination, each meticulously crafted flower ball showcases indigenous blooms, infusing the bustling street with a captivating spectacle of color and light. As the sun sets, the integrated fairy lights within these floral installations ignite, casting a magical glow that embodies the city’s continuous vibrancy.
“This project marks a groundbreaking moment for MK Illumination,” says Noah Kash, Managing Director at MK Illumination Australia. “Our partnership with the City of Melbourne signifies a commitment to innovative design and community spirit. Despite its modest scale, the Degraves Street project has deeply resonated with locals and tourists, igniting joy and generating significant social media buzz.”
Situated in the heart of Melbourne, Degraves Street is not only a hub for shopping and dining but also a cultural landmark that draws visitors from near and far. The stunning floral decorations have further enhanced the street’s appeal, drove footfall, and created an unforgettable experience for all who traverse its cobblestone pathways.
The collaboration between MK Illumination and the City of Melbourne underscores the power of art and light to inspire and unite communities, while also adding a culturally meaningful touch to one of the city’s most beloved destinations.
