“The goal is to serve the exponentially growing demand of French consumers for second-hand clothing. This market is expected to double by 2027,” said Lenia Karallus, Chief Commercial Officer Fashion at momox. “Entering the French market is part of our long-term strategy to promote the circular economy in Europe; at a time when the textile industry emits 1.2 billion tons of greenhouse gases per year, which is about 10 percent of global emissions. Sustainable and responsible solutions for consumers are a key factor in limiting the impact of fashion on the environment.” Lenia Karallus further explains, “Our recent analyses have shown that buying used clothing at momox generates up to 59 percent less CO2 than buying new.”
“The enthusiasm for second-hand fashion is not a new phenomenon, but Covid-19 and the economic crisis have changed the demands of consumers and greatly accelerated the digitalization of the market. This is especially true for the younger generation, who see second-hand fashion as a solution to the problem of waste and fast fashion, without compromising on quality and practicality,” explains Heiner Kroke, CEO of momox.
momox fashion, founded in 2014, is the online store for second-hand fashion of momox SE, the leading re-commerce company in Europe. At momox fashion, around 800,000 customers buy quality-checked second-hand clothing, shoes and accessories for women, men, girls and boys. At momoxfashion.com, customers can choose from more than one million articles from over 2,000 brands. momox fashion offers customers a stress-free second-hand shopping experience not only in Germany, but also in France. Both online stores offer free shipping and returns from an order value of € 25.
Through the sale or purchase of used fashion items momox customers contribute to environmental protection and save on average 59% CO2 compared to new goods.
