Total footfall numbers also increased, climbing 12% to nearly 33 million visitors during the first half of the year.
Looking just at the results of its outlet centers, brand sales increased 17% in the same period, registering record monthly figures and with all six regions outperforming 2022 levels. The Netherlands and Germany (+26%), where health restrictions were still in place in Q1 2022, topped the table, followed by Poland (+19%), Spain (+ 17%), and France and Italy(+13%). Amsterdam The Style Outlets and Viladecans The Style Outlets stand out as two of the fastest-growing centers in NEINVER’s portfolio, registering sales density growth of more than 30% and 20% respectively.
The upward trend registered to date confirms that the record-breaking growth seen last year continues apace, with this positive momentum expected to continue throughout the second half of the year.
These excellent results are driven by increasing consumer demand for the outlet proposition – which combines top brands, reduced prices and an enticing experience – and also reflect the success of the company’s business model. A model which is based on the principles of flexibility, brand alignment and active management and designed to maximize the performance of retailers and offer them excellent growth opportunities.
During the first half of 2023, leasing activity remained very strong, drawing in new brands and creating space for current retailers to grow in size or geographically. Newcomers and brands that have expanded across the portfolio include, among others, fashion labels such as Tommy Hilfiger, Levi’s, Under Armour, Hugo Boss, Munich, Camp David, Only, Etam, Benetton, Dockers or L’Orealand Druni beauty and cosmetic stores.
Extending its food and beverage offer also forms a key part of this strategy. Some of the new names to join the portfolio were Grosso Napoletano, Love it Pizza, Popolo Pizza & Pasta, Cantina Mariachi, Belros, Dutch cookies shop, Botega Caffe Cacaoand the natural frozen yogurt restaurant llaollao – which opened in five different Spanish locations.
