The 21 centers managed by the Company in Germany, Spain, France, Italy, the Netherlands and Poland reached more than €763 million in sales and welcomed over 33 million visitors during the first half of the year, with sales in February, March, May and June all registering double digit increases.
The first six months of the year have also shown an uptick of 8% in the average spend per customer, with particularly sharp increases in the Spanish retail and leisure parks Alegra and Nassica, where the figure jumped by +17% and +11% respectively. Amsterdam The Style Outlets in the Netherlands and FACTORY Krakow in Poland also both saw the average spend climb by +10%.
Sales density also reached close to double digits, with several of the portfolio’s centers particularly standing out, such as The Style Outlets in Viladecans, Coruña and Las Rozas, and the retail and leisure park Alegra in Spain; Amsterdam The Style Outlets in the Netherlands; and FACTORY Gliwice in Poland.
New brands and high occupancy rates
NEINVER continued to enhance the range of retailers on offer at its centers in H1 2024, cementing its position as a growth partner for brands who place their trust in the Spanish multinational to help deliver on their expansion plans. In fact, the high occupancy rate of 97% recorded at the end of H1 2024 exceeds expected forecasts.
In Spain, Reebok chose to open its first outlet store in Europe in Viladecans The Style Outlets (Barcelona); Oro Vivo also opened its first outlet space in Spain, in Las Rozas The Style Outlets and will soon do the same across the rest of the Spanish portfolio of centers; Napapijri has made its debut with NEINVER in the Spanish market, opening its only outlet store in Madrid in San Sebastián de los Reyes The Style Outlets. Another major change involved Lefties, who has decided to open one of its largest stores in Spain in the Nassica retail and leisure park. This decision saw the brand relocate its unit from the Getafe The Style Outlets to take up a new unit of over 4,000 sq m at Nassica.
In Poland, Jack & Jones has selected the FACTORY centers for its rollout in the Polish market, opening outlet stores in all of the centers managed by NEINVER in the country. FACTORY Ursus has welcomed Samsonite and Adidas has taken up more space to extend its current store at FACTORY Poznan.
In the Netherlands, Amsterdam The Style Outlets has seen the arrival of brands such as Schiesser, Van Dalen, Vila and Chasin’, while Jack & Jones has extended its store strengthening the partnership between NEINVER and the Bestseller group.
As well as enhancing the retail offering via exclusive new spaces and openings, the Company remains committed to offering events and experiences that draw in visitors, for example incorporating services specifically designed to appeal to tourists and families. It is also working on refurbishment projects for its outlet centers in Las Rozas and San Sebastián de los Reyes in Madrid, and in Vicolungo and Castel Guelfo in Italy.
