As the latest financial results revealed overall net sales growing to 13.8 billion euros in 2024, up 21.7% from 2023, the company is moving forward with numerous expansion projects across Europe. In Germany, the 600th store is expected to open in the first half of the year.
Further openings during the first half of 2025 include Action’s first stores in Switzerland, both in the German and French-speaking regions, followed by the opening of the first Action store in Romania in the fall.
In 2024, Action added 352 stores, ending the year with a total number of 2,918 stores in 12 European countries. On average, 18.7 million customers visit an Action store every week.
