The 480 sq m store at Corso Vittorio Emanuele II features the brand´s lineup on two floors, carrying sneaker and apparel collections for men and women, as well as limited releases and collaborations. The ground floor is home to new products and the running collections, while the basement is dedicated to fitness training, tennis and lifestyle products.
The opening in Milan marks a new stage in the expansion strategy of the sportswear brand. “With the opening of the Corso Vittorio Emanuele II flagship store and then also by building a stronger presence through digital channels, we plan to deliver a really premium and elevated experience to fans, both locals and also tourists traveling to the city,” says Bianca Pestalozzi, General Manager EMEA at On.
On currently operates 37 stores between North America, Europe and Asia.
