Dear Reader,
As a reader of our magazine, you know that ACROSS is never about pessimism but about emphasizing opportunities and highlighting excellent and innovative examples so that the industry can learn from them. We do not have a naive view of the industry – there is no question that the challenges are there and are more diverse than ever before. But if the worst retail crisis ever, the coronavirus pandemic, has taught us one thing: people not only need physical retail but have longed for it. Our cities, shopping centers, retail parks, and outlets are again full of life, energy, and innovation.
However, part of the reality is that many retail concepts have disappeared, and many who no longer have their finger on the pulse will go bankrupt. Retailers who can always find answers to consumer needs will survive. Retailers that fill their locations with unique energy and create rich experiences that go far beyond the usual shopping experience are and will, on top of that, be very successful in brick-and-mortar retail. We have dedicated this issue to these locations: retail concepts and locations that stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.
In this issue of ACROSS, you can read, among other things, why Dr. Johannes Berentzen, Managing Director of BBE Retail Consultancy, advocates replacing the retail success formula of “more sales per square meter” with “more experience per square meter”, what Breuninger is doing right in this respect, and not just in its new branch in Munich, or how Brookfield, together with ECE, is creating an entire shopping center at Potsdamer Platz with “The Playce” under the themes of retail entertainment, experience, hospitality and community.
We very much hope that this issue will give you plenty of inspiration for your daily work.
Yours sincerely,
Reinhard Winiwarter
Publisher of ACROSS Magazine
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