“Survive 25” applies to all players in the industry: developers, landlords, tenants, and consultants. On the one hand, we see a need for achieving more balance between tenants and landlords, as rental expectations are still partly too far apart. On the other hand, it is important to consider the future potential of a commercial property, which is often overestimated. Consumers are increasingly spending more money online, and the trend persists, just as the shift of consumer expenditures towards leisure and gastronomy does.
Understanding market developments, redevelopment strategies as well as optimization of existing properties are integral aspects of our approach as consultants. At our events, such as the Retail Symposium, we aim to showcase just that. Hence, introducing innovative approaches and effective solutions for the industry, recognizing that despite the prevailing challenges, ‘The Show Must Go On.’ We firmly believe that all players in the market must adapt their offerings.
In the current landscape, there is a unique opportunity for those who stand out, pioneer innovative concepts and set trends. The era of ‘more of the same’ has become outdated, paving the way for a new wave of creativity and distinction. Within the realm of real estate, the focus has shifted towards the creation and curation of spaces that become the go-to destinations—places that continually offer new experiences and added values. This shift demands strategic reconsideration.
When it comes to sustainability, a key question arises for everyone involved: What is the purpose of my company and my projects? Is there a genuine need for a particular property and what are the benefits from its development? Only a well-utilized property, in demand and truly needed, can be sustainable and successful in the future.
I recommend refraining from rushed developments without a proper analysis of the right format, value and sustainability of it. Also making investments solely based on intuition or (political) desires is rarely promising. It’s time to thoroughly reassess all facts; those aspiring to thrive in 2025 must now carefully examine and fortify all assets for a more stable future.
Romina Jenei
Romina Jenei is CEO of RegioPlan Consulting.
