Over the last 15 years, Advantail has accumulated many specific skills in the development, leasing, marketing and management of diversified retail places:
- Management of Outlet centers, retail parks and, more recently, shopping centers.
- Optimization and synergies between primary and large catchment areas, the capture of tourist flows, and digital marketing,
- and boosted by our Bcorp certification process: The management of responsible assets and the promotion of reasoned consumption…
![](https://www.across-magazine.com/wp-content/uploads/2024/06/Aubonne_740x400.jpg)
![](https://www.across-magazine.com/wp-content/uploads/2024/06/Screenshot-2024-06-03-120220-1024x160.png)
My vision of the ideal project for the next few years would be the perfect use of all our skills. This would result in the total conversion and repositioning of a regional shopping center to a new “Destination” that perfectly meets the new demand of customers, and its new larger catchment area.
The offer will comprise:
- a regional hypermarket, which allows a weekly frequency
- a “classic” retail offer, with large access to the new DNVB and regional brands with a focus on tourism, creating a totally new offer from local existing competitors,
- an Outlet offer that meets the need for access to major brands with a proven price gain; the catchment potential will be enlarged to 1 or 2h; the customer profile will benefit from the tourists attracted by this offer,
- some key Soft discount players,
- a wide and varied food court offer, with the possibility of B2C and B2B evening events; where people can connect and engage with each other,
- a wide range of leisure and sports activities for children and adults, and potentially a Top regional exclusive attraction.
- Players in the second-hand and reconditioning sectors, to reinforce the sustainability orientation of the project.
What we call today “Hybridization”, is not just a simple re-adaptation of an existing retail offer, (developed and leased years ago and not entirely successful to the market reality), to something different! *
In the world of sailing, this is called a big swing!”