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Outstanding European Placemaking Project recommended by Will Odwarka, CEO and Founder of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board. /// credit: ACROSS
Outstanding European Placemaking Project recommended by Will Odwarka, CEO and Founder of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board. /// credit: ACROSS

Outstanding Placemaking Projects: F&B Role Models From The Middle East

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Will Odwarka, CEO and Founder of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, Al Mamlaka Social Dining, and One & Only´s One Za’abeel are one of the many outstanding placemaking projects that drive the industry forward.

As a consultant based in Dubai, you might be keen to learn about our lighthouse projects or inspirations from the regions we are working in:

One & Only One Zabeel Hotel, Dubai – a combination of exceptional, award-winning architecture and breathtaking execution of F&B and leisure. One of the greatest and jaw-dropping developments in the region, a social dining experience called the link and the integration of several outstanding dining experiences that make other newsworthy developments just look average. The integration and delivery of F&B in such a high-end environment is exemplary for what we keep talking about in our column, podcasts, and other platforms.


An example how a market hall can and frankly should look like in modern times. /// credit: Al Mamlaka Social Dining
The new home of dining in Dubai, One&Only One Za’abeel brings together the world’s brightest culinary stars with 11 unique concepts. /// credit: One&Only One Za’abeel

It is not about the state-of-the-art luxury, which of course is one of the expected designators in this region, but about the apparent understanding of customer needs, hotel guest expectation without taking away comfort, style, and smoothness in its different areas. It does not hit you over the head, it smoothly drags you into a feeling of holistic care. For us, it is definitively a beacon and role model of perfection.

Al Mamlaka Social Dining, Kingdom Center, Riyadh, Saudi Arabia – following our article on market halls and Will & Johnny’s talk about the same topic, it’s a perfect example how a market hall can and frankly should look like in modern times. Beautifully executed by TGP and curated to perfection in a market which has just recently discovered the freedom of joint seating, entertainment and choosing experiences for a mixed gender society. With all the bad or half-considered examples out there, it shows you that the horizon we should look for is not what we see, it’s much wider than that.