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PROJECTS, TRENDS AND STRATEGIES

The City Center Amstetten shopping center is planning a new food court area that will offer even greater culinary variety. umdasch The Store Makers, the Amstetten-based shopfitting and design expert, is responsible for the concept of the new food court.

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

The Balkans remain largely overlooked in our industry, despite the region’s significant growth. I have always been keen on highlighting developments that go underappreciated but hold remarkable potential. The Tirana East Gate (TEG) in Albania is one such gem. Backed by the BALFIN GROUP, a highly successful and innovative developer, TEG is a standout that deserves attention for its promising role in shaping market trends in the region.

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

When it comes to measuring success, outlets are undergoing a noticeable change, with a gradual shift away from traditional KPIs – such as sales per square meter – and towards a more comprehensive assessment. These days, the critical metric for success is no longer how much revenue a store generates, but how much of an “experience” it provides per square meter, explains Giles Membrey, Managing Director, Rioja Estates.

In recent years, Europe has seen a proliferation of designer outlet malls, catering to savvy shoppers seeking luxury brands at discounted prices. However, the market in Europe is now showing signs of saturation, prompting developers and investors to look beyond traditional borders for new opportunities, says Giles Membrey, Managing Director, Rioja Estates. This shift is driven by various factors, including market maturity, consumer saturation, and the quest for untapped potential in emerging regions.

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STRATEGIES OF RETAILERS

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

With the expansion of the Gebr. Heinemann Duty Free Shop in Terminal 1 of Vienna Airport, umdasch The Store Makers is once again setting new standards in travel retail. The shop, which opened in September, offers travellers not only a larger selection of products, but also a unique shopping experience that meets the highest demands in terms of aesthetics and functionality – and all this on a total area of around 2,000 sq m.

LATEST TRENDS

The City Center Amstetten shopping center is planning a new food court area that will offer even greater culinary variety. umdasch The Store Makers, the Amstetten-based shopfitting and design expert, is responsible for the concept of the new food court.

In recent years, leisure expenditures and household income in Austria have changed significantly. Leisure activities like dining out and entertainment have gained considerable importance in the retail and real estate sector as well.

As an international F&B consultant, I am constantly confronted with statements like, “It’s not rocket science; how difficult can it be, or everyone can run a restaurant?” So I will use this column edition to embark on a little journey with you. We have already established that hospitality experiences are more important than ever. When I started in this industry, we thought 6% F&B was a good rate; now, we are running developments at 20%.

RETAIL TECHNOLOGY

Susan Hagerty Bonsak is the new CEO of Placewise and, in this role, one of the recent members of the ACROSS Advisory Board. She strongly believes in footfall and the future of physical malls. In her first interview with ACROSS, she shares her view on the European shopping center industry, the importance of data connected with technology, and why a collaborative focus of all stakeholders is so important.

Buildings are one of the main contributors to CO2 emissions: They are responsible for nearly 20% of greenhouse gas emissions worldwide. In addition, maintaining inefficient building systems costs real estate companies dearly. As Martin Gruber, Director Europe at BrainBox AI, explains, BrainBox AI is the market leader in Autonomous Decarbonization services to accelerate your decarbonization journey powered by Artificial Intelligence.

PLANS OF INVESTORS AND OWNERS

Union Investment has sold a retail park in Eidelstedt, Hamburg to the LHI Group. The property at Hörgensweg 5 in north-west Hamburg was added to the portfolio of institutional open-ended real estate fund UniInstitutional European Real Estate in 2007, making it one of the oldest holdings in the fund.

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