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credit: ACROSS, Plaace
credit: ACROSS, Plaace

Plaace — Understand Your Area In A Better Way

Plaace is a rapidly growing Norwegian tech startup aiming to create vibrant streets and cities with a platform fuelled by state-of-the-art analytics and newly available data sources to enable smarter decisions for every actor involved in the retail sector.

The Norwegian startup operates as a proptech company, utilizing data and innovative solutions for the benefit of commercial real estate companies, retailers, and many others. The company’s focus is on providing practical applications of data analytics to help clients shape effective strategies, find suitable locations and tenants, and encourage collaboration within the industry.

In cooperation with numerous data partners, Plaace´s platform provides valuable insights and recommendations based on card transactions, footfall, demographics, and competition to empower businesses and organisations to make informed decisions.


Data on who’s visiting the area, How many customers there are, and where they come from help retailer´s build more accurate, data driven marketing strategies. /// credit: Plaace

For retailers, it offers data for site selection, benchmarking the performance of stores against the local market, and data on a retail location’s true trade area with information on the primary customer target groups.


Machine learning helps in predicting the revenue for retail tenants and how well different tenants are expected to perform. /// credit: Plaace

Among others, commercial real estate businesses are also covered by the startup´s data solutions. Services, such as predicting the revenue for retail tenants, assessing the different industries that are trending in an area, and identifying retail and hospitality tenants searching for spaces are among the many aspects the company offers for the retail real estate sector.

Recently, the company received 885,000 euros for its Nordic expansion and tech-driven retail evolution.

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