The deal is expected to be completed in the second half of 2025, while the acquisition is still subject to a number of conditions.
The acquisition of Versace marks another step in the evolutionary journey of the Prada Group. In recent years, the Group has maintained a strong infrastructure, and has verticalized its brands’ organizations, as well as reinforced routines and processes. Amid the many uncertainties in the luxury sector, Prada focuses on a long-term strategic vision with this investment.
Founded in 1978 in Milan, Versace is one of the leading international fashion design houses worldwide. Building on a remarkable brand awareness, Versace stands as a distinctive asset in the luxury landscape.
With its highly recognisable aesthetic, the brand constitutes a strongly complementary addition to the Prada Group’s portfolio and displays significant untapped growth potential leveraging multiple value creation levers.
Prada Group aims to maintain Versace’s creative DNA and cultural authenticity, while benefiting from the full strength of the Group’s consolidated platform, including industrial capabilities, retail execution and operational expertise.
“We are delighted to welcome Versace to the Prada Group and to build a new chapter for a brand with which we share a strong commitment to creativity, craftmanship and heritage,” said Patrizio Bertelli, Prada Group Chairman and Executive Director. “We aim to continue Versace’s legacy celebrating and re-interpreting its bold and timeless aesthetic; at the same time, we will provide it with a strong platform, reinforced by years of ongoing investments and rooted in longstanding relationships. Our organisation is ready and well positioned to write a new page in Versace’s history, drawing on the Group’s values while continuing to execute with confidence and rigorous focus.”
