Spanning approximately 800 sq m across one floor, the new venture marks a significant milestone for Primark as the brand continues to expand its homeware and lifestyle offering.
“This is a truly proud moment for Primark as we open our first standalone Primark Home store, says Fintan Costello, head of Primark Northern Ireland and Ireland. “Belfast felt like the perfect place to bring this concept to life, and Fountain House offers an incredible setting in the heart of the city centre to showcase our expanded homeware range.”
Since extending its home range across many of its stores globally in 2021, which includes high-quality essentials like cotton bedding and towels to trend-led soft furnishings, decorative pieces, or funky kitchen ceramics, this marks the first standalone destination for homeware.
