The new brand name is accompanied by a quality concept that sets standards in the areas of lifestyle, shopping, dining and leisure activities. The renaming to Westfield Ruhr Park will take place on September 26, 2024, as part of a major event to mark the 60th anniversary of the center, which opened in 1964.
Westfield Ruhr Park will join the now 40 Westfield flagship destinations in US and Europe, a unique
platform of the best shopping and lifestyle destinations that stand for exceptional brand and concept
mixes, exciting brand experiences, emotional events, and marketing campaigns, as well as industry leading services and sustainability standards. The combination of the international reputation of the
Westfield brand and the local tradition of the center in Bochum will further increase the attractiveness
of the location and at the same time give the entire city of Bochum and the surrounding region even
more appeal. The rebranding to Westfield Ruhr Park will benefit the entire retail and tourism location
of Bochum and also increase its importance in a supra-regional context.
Andreas Hohlmann, Managing Director Austria & Germany at Unibail-Rodamco-Westfield, says: “The
rebranding combines the extraordinary history of this traditional location in the heart of the vibrant
Ruhr area and the strength of the international Westfield brand, which is famous for its unique flagship
destinations with innovative shopping, lifestyle, and leisure concepts. In the year of the 60th
anniversary of the future Westfield Ruhr Park, we are sending out a clear signal and emphasising the future viability of the location. With the new brand name Westfield Ruhr Park, this already very successful destination will become even more attractive for international and national brands and concepts in the future. Alongside the rebranding, we will also work consistently on the strategic development of Westield Ruhr Park and position it more succinctly as a flagship destination with an extraordinary mix of retail and experience-oriented dining and entertainment concepts.”
“We are delighted that in the year of the 60th anniversary of the future Westfield Ruhr Park, we are combining its further development with this extraordinary step of rebranding into a Westfield destination,” adds Lars Horn, Centre Manager at Ruhr Park, soon to be Westfield Ruhr Park. “The Westfield brand stands for impressively combining the international appeal of the brand with the local and regional identity of the centres – Ruhr Park is predestined for this. The rebranding will offer significant added value for our guests and all our tenants and business partners, as well as for the entire city and the surrounding region.”
With around 118,800 sq m of rental space and over 150 stores, Westfield Ruhr Park in Bochum
is one of the largest shopping and leisure destinations in Germany. In recent years, the mix of tenants
and brands has been continuously optimized and differentiated. The next major highlight within this
context will be the opening of the questing/reality gaming concept Boda Borg in April. The center´s position as a dining and leisure desAnaAon is strengthened by the UCI cinema world as well as an extensive range of restaurants and cafés from naAonal and internaAonal brands.
