Return to the New Normal: Empirical Analysis of Changes in E-Consumer Behavior during the COVID-19 Pandemic

Sales channels, e-commerce, digital ecosystems, new communication, and payment technologies are some of the topics discussed in this research paper; all connected to the currently growing consumers’ trends in Europe, with a focus in Czech Republic.

Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
Author(s): František Pollák, Michal Koneˇcný, Peter Markoviˇc, Roman Vavrek
Year: 2021
Categories: Management, Retail Brands
Region(s): Czech Republic
Keywords: Consumer Behavior, COVID-19, demand, e-commerce market, e-marketing messages, Markets, social networks, trends
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