The owners see ADVENTICA as an ideal addition to the RRZ’s entertainment and leisure offerings, which will enrich the center. The location will be in the immediate vicinity of the anchor tenant Cinemaxx and the food court. ADVENTICA, founded in Lithuania, is now represented in several European and emerging markets and is starting its expansion in Germany with its successful concept from a solid foundation.
ADVENTICA provides high-quality, safe and always dynamic entertainment venues for families. Their offer is aimed at families with children and teenagers and includes a variety of zones with activities that appeal to all age groups. It combines adventure, educational and sports activities and emphasizes high-quality facilities, first-class service, strong design and a distinctive brand image. Guests can look forward to thrills in all areas: whether climbing, trampolining, karting, the adventure playground and many other activities for all ages.
“We are delighted that ADVENTICA has chosen the RRZ as its first location in Germany and that we are entering into a long-term partnership with ADVENTICA in Mülheim,” comments Neven Grzeta, CEO Retail Germany, Eurofund Group. “ADVENTICA offers a modern, successful entertainment concept that fits perfectly with our plan to transform the center into a highly attractive shopping and experience resort for the entire Rhine-Ruhr region. ADVENTICA will be a key building block in the transformation of the center.”
“We are thrilled to start our expansion in Germany with Eurofund Group and Signal Capital Partners at Rhein-Ruhr-Zentrum, the ideal partners and the perfect location for our successful family entertainment concept,” adds Vytenis Benetis, CEO ADVENTICA Group. “We look forward to enriching the center with our unique entertainment brand based on the principles of sharing, learning, discovery, family and above all fun. The convenient location and accessibility for our guests, the immense potential of the center and the clear synergy with the shopping resort philosophy made the decision for this location an easy one. We are looking forward to welcoming our first guests to the Rhein-Ruhr-Zentrum in 2025. Everything is a game, as we put it in our slogan.”
