The Dutch beauty and wellness brand reported a 21% increase in sales for the 2024 financial year, reaching 2.1 billion euros, up 23.5% from 1.7 billion euros in 2023. As a result, the high-end label is planning to open 240 new stores in 2025.
In 2024, Rituals opened 241 stores worldwide, including its first location in Japan and new outlets in emerging markets such as China, Malaysia, Singapore, and Thailand. Now, the company plans to continue focusing on further expanding its reach in Europe and Asia, as the latest growth is largely driven by strong sales in Europe, particularly in the UK, and a growing presence in Asia.
