Located at The Yards, Covent Garden, the 337 sq m brand store is designed to allow visitors to experience the full scope of Salomon’s offer, ranging from premium footwear, apparel and gear for running and hiking to skis and winter apparel.
In addition to the Covent Garden location, Soho will become the first location to house a Salomon Sportstyle concept store. The new boutique is at the heart of London’s leading fashion shopping destination alongside premium fashion brands and other global sports retailers.
In a 140 sq m space, the brand will stock a range of Sportstyle footwear, alongside collaborations with notable designers and shoes from its ADVANCED label and sneaker line.
At both locations, store employees will be equipped with smartphones, allowing customers to quickly pay thanks to the newly introduced Tap2Pay system.
