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Shopping centers have evolved beyond physical spaces into dynamic digital ecosystems where every interaction generates valuable insights. The challenge isn’t just collecting data—it’s about using it responsibly to drive tenant success, states Jean Carlos Delgado, the Brand and Marketing Director of HyperIn. In this guest article, he explains the benefits and conditions of data sharing on the B2B and B2C levels and why trust is most important in all aspects.

Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.

“We are a growth-minded company,” states Vasco Santos, Global Sales & Leasing Director at Ingka Centres. The Scandinavian-rooted, globally active company operates in Europe, China, the US, and is establishing its presence in India. Its main goal is to create meeting places that go beyond shopping and provide real, meaningful value to the community. Despite the company’s success, especially in China, Santos expresses its continuous commitment and appetite for the European market but also stresses that the local market can learn a lot from international examples.

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

The disposable income gap between Central and Eastern Europe’s (CEE) economies, which are enjoying solid economic expansion, and stagnating Western European countries is narrowing fast. This is buoying consumer spending in markets like Poland and Romania and attracting international and regional retailers to large modern shopping centers that dominate the CEE’s shopping and experience landscapes, while also offering higher margins and lower costs, NEPI Rockcastle’s latest ‘White Paper for Growth’ research concludes.

With the FREY Group as a new financially strong property partner providing robust support, ROS Retail Outlet Shopping is setting the stage for further growth and enhanced premium outlet shopping destinations across Europe. Major expansions at four centers and two new developments are set to be completed within two years.

This summer, ROS Retail Outlet Shopping joined the French FREY Group to grow together in the outlet sector. In this interview, Antoine Frey, CEO of FREY, and Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping, explain which values and visions both companies have in common, what plans they are pursuing, especially with their first project in Malmö, and why they feel particularly comfortable in the outlet and outdoor shopping sector in the long term.

“We are all aware of the seismic changes in the retail landscape in recent years that have affected both owners and occupiers”, says Chris Fleetwood, Deputy COO Real Estate at Redevco. Therefore, a combination of macroeconomic events, higher-for-longer interest rates and inflation, increased consumer awareness of their own environmental footprints and values, and the emergence of transformative technologies have created an ever more competitive environment.

Norbert W. Scheele has worked for C&A in various functions and countries for more than 40 years. Not only does he have four decades of first-hand experience dealing with change in the retail sector, he has also overseen the expansion into Eastern Europe. At a time when the mood in the world of retail is more divergent than ever between the East and the West, when the middle segment is shrinking in favor of luxury and discount stores and consumers as well as employees seem to have become more and more demanding, it is all the more worthwhile to take a look at the situation and the development of retail in Austria and Europe with an experienced retail expert like Norbert W. Scheele. For 6 years he is as well vice president of the Austrian retail association.

Shopping tourism is on the rise again. International cases have proven that shopping and overnight stays can constitute a profitable symbiosis. Nevertheless, this profitable combination of hotel and retail is still in its infancy in Europe. Christian Buer, Professor of Business Administration and Hotel Real Estate & Financing at Heilbronn University and Founder of the consulting firm Nemis, explains where and how the combination of hotel and retail has the potential for success and why we should focus on the outlet and luxury sectors in particular.

Shopping tourism is on the rise again. International cases have proven that shopping and overnight stays can constitute a profitable symbiosis. Nevertheless, this profitable combination of hotel and retail is still in its infancy in Europe. Christian Buer, Professor of Business Administration and Hotel Real Estate & Financing at Heilbronn University and Founder of the consulting firm Nemis, explains where and how the combination of hotel and retail has the potential for success and why we should focus on the outlet and luxury sectors in particular.

Our industry is strong and can achieve a lot. To emphasize this optimistic spirit, we want to showcase what our industry offers. Recommended by Gregory Fonseca, Director of Architecture BDP, and Member of the ACROSS Advisory Board, the IKEA at London´s Oxford Circus is one of the many outstanding placemaking projects that drive the industry forward.

“The money is there but is selective” – There are and will always be investments in retail real estate. Investing in retail real estate is particularly attractive since the industry has come through the crisis faster than other asset classes. In the latest ACROSS Retail Talk, “Euphoria, a new dawn, or more of the same?” sheds light on the investor’s perspective for 2024, a high-caliber panel concluded: There are more opportunities than ever, not only in the CEE-market, but also in so called struggling markets like Germany and Spain.

“Investors and Retailers often want too much too soon.” Christian Alexander Kuntze, the founder of NEXXT IN RETAIL, critically examines the expansion strategies of large and small companies. He explains the biggest mistakes made during expansion and how start-up businesses can avoid them. His most important advice before any expansion is: Know your DNA!

The labor market situation in the European retail sector has continued to worsen. Meanwhile, companies are under increasing financial pressure, consumer sentiment is declining, and online retail is gaining strength, explains Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. A perfectly legitimate question remains: Why would anyone consider a job in retail today? Urgent solutions are needed when it comes to HR policy in retail, or are AI and robotics the answer?

Consumer criticism of shopping centers is nothing new, states Ken Gunn, Managing Director of Ken Gunn Consulting. As a retail business consultant, advising investors and asset managers, he has reported survey-based dissatisfaction with the proposition, branding, and management of shopping centers for 30 years.

Consumer criticism of shopping centers is nothing new, states Ken Gunn, Managing Director of Ken Gunn Consulting. As a retail business consultant, advising investors and asset managers, he has reported survey-based dissatisfaction with the proposition, branding, and management of shopping centers for 30 years.

The labor market situation in the European retail sector has continued to worsen. Meanwhile, companies are under increasing financial pressure, consumer sentiment is declining, and online retail is gaining strength, explains Manuela Lindlbauer, Owner of Lindlpower Personalmanagement. A perfectly legitimate question remains: Why would anyone consider a job in retail today? Urgent solutions are needed when it comes to HR policy in retail, or are AI and robotics the answer?