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Originally developed solely to meet the daily needs of consumers, shopping centers quickly became an asset class. The model worked very well for a long time, but as consumer behavior has changed, so have the requirements of tenants, operators and investors. The obvious task to satisfy customers, business partners and stakeholders is: Get your customers to return to your locations. Clear differentiation and positioning as well as a clear focus on people are crucial.

There are a variety of ways that retail companies are cleverly utilizing artificial intelligence, states Marc Giovannini, founder of Omniaz. He highlights use cases, explains the growing interest, and discusses why hyped products like the much-anticipated Apple Vision Pro may be a push toward mass adoption, but are not the breakthrough product the industry is waiting for.

Online retail continues to change the shopping landscape, and people have adapted their leisure behavior as a result of the pandemic. Consequently, the role of shopping centers needs to be rethought. Shopping centers are no longer straightforward “shopping machines”, but must prove themselves as sustainable and versatile community centers, argues HBB.

“Investors are increasingly following high-quality, sustainable, and innovative assets that can provide unique and modern customer experiences,” states Christine Hager, Director of Property Management for Sonae Sierra in Germany, in the latest “Industry Outlook 2024”.

“Consistent (growth) performance is returning, but mainly for businesses and entities that truly stayed focused on relentlessly adapting and readapting,” states Henrik Madsen, Chief Executive & Transformation Officer at HMJ International Services Ltd., and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.

The outlet channel performs well – whatever the economic environment. Otto Ambagtsheer, CEO of VIA Outlets, is convinced that the industry’s success story will continue. Therefore, VIA Outlets will not only focus on organic growth, but on further acquisitions as well, keeping an eye on the development from the ground up. He is also convinced that omnichannel is the right way forward for the outlet industry in the long term.

“In the current retail environment, it is the customers’ expectation for personalisation, speed, and lower costs that is driving industry innovation,” states Gregory Fonseca, Director of Architecture at BDP and member of the ACROSS Advisory Board in the latest “Industry Outlook 2024”.

Due to the current market environment, Union Investment intends to focus even more strongly on its core business. For this reason, Union Investment has decided to discontinue the digital ecosystem based on the “Run this place” app at the end of the almost three-year pilot phase and to dissolve the technology spin-off Union Investment Real Estate Digital GmbH at the end of April 2024. The digital expertise for the real estate sector will be pooled internally.

Kaufland’s companies in Germany are presenting their holistic commitment to sustainability in detail as part of the Green Week with the publication of their first sustainability report for the 2022 financial year (March 1, 2022 to February 28, 2023). The report provides information on the goals, measures and structures Kaufland has created in Germany. The focus is on shopping more consciously, conserving resources, protecting the climate and strengthening society.