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Why is everybody talking about food in shopping centers this year? Because it matters, of course.

In recent years, a new generation of shopping centers has developed with a particular focus on consumers’ culinary needs.

With an unrivalled digital offering, an annual footfall of 400 million and two thirds of the UK’s shopping population living within 45 minutes of one of our centers, intu’s scale means we don’t just see the big picture, we are the big picture.

Loyalty programs are still relatively new in shopping centers. This is primarily due to the complexities of having multiple tenants and, until recently, the lack of technology to support them.

“If we analyze the Romanian market, we can see that especially in Bucharest the current status does not favor proximity shopping centers.”

Big brand names are unavoidable. Their stores dominate retail now more than ever.

“We can expect to see online continue to influence retailer store requirements globally, complementing the physical store network to access a global consumer base.”

Consumer and retailer demands for mixed environments, interconnected usages, and greater flexibility require new or, at the very least, reimagined real estate objects and locations.

For the premium retailer, globalization has brought choice, improved opportunities, and greater influence while simultaneously creating highly competitive markets.