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The Polish Council of Shopping Centers and Toolbox Marketing teamed up for a social media benchmarking project.

In a field study with Gerry Weber, Zumtobel was able to confirm the influence of lighting in shops. The optimized lighting concept led to a 10% increase in sales. This practice test, in which the lighting preferences of seven different customer groups were analyzed using a neuropsychological target group model, was a continuation of an earlier laboratory experiment.

Markus Schwitzke and Richard Wörösch of the Schwitzke group set brands and shopping worlds in scene and tell their stories. The designer and interior designer tell ACROSS in an interview why this is so important and what they keep in mind while doing it.

Some developers consider commercialisation as part of the leasing activity although commercial leasing per definition means the longer term rental contracting of leasable premises which are defined as GLA of a commercial asset.
Commercialisation (or Speciality Leasing) however, specifically focuses on generating income from non-GLA areas and for shorter periods, typically within twelve months.

With Christmasworld’s Premium Business Program, participants are treated to a shopping tour of Frankfurt am Main.

The next Christmasworld takes place from January 30 to February 3, 2015. Eva Olbrich, Director of Christmasworld, reveals what visitors can expect.

European retail market knowledge is for sale. Who will buy it?